From early next year advertisers will able to programmatically buy demographic audiences on Channel 4’s All 4 platform, the broadcaster has announced at its Upfronts 2016 event.
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The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.
The US investigation into media rebates could now impact the UK – and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA’s Bob Wootton.
The opportunities are waiting, but the disruption the Internet of Things could heap on the media industry will make heads spin first.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
It’s time procurement departments bothered to see what media agencies can really – and brilliantly – do, writes Dominic Mills.
Previously serving as CEO, Americas for Xaxis, Gleason succeeds Brian Lesser who moves to GroupM as CEO, North America.
New! Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Essence, whose clients include the Financial Times, Google, HP and Tesco Mobile, will continue to operate as an independent brand within WPP and GroupM, WPP’s global media investment management division.
Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.