The future role of JICs – the Joint Industry Councils that manage the different audience measurement ‘currencies’ – dominated this year’s Future of Media Research conference. So what does the future have in store?
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Britvic’s CEO Simon Litherland delivered his first speech as ISBA president at the body’s annual conference this morning, outlining the priorities and issues for the advertising industry this year.
Published three times a year, the tracker will encompass the whole continuum of screens: digital outdoor, TV sets, PCs, laptops, tablets and smartphones.
Auditing might still have a place in the UK media sector, but it’s not set for growth, writes ISBA’s Bob Wootton.
Can Lloyds force agencies to be more operationally and financially transparent, wonders Dominic Mills.
As the row over the Telegraph’s HSBC stance rages on, Brian Jacobs – who once convinced a client not to pull ads from a TV channel following a highly critical documentary – gives an ad man’s perspective. He’s not impressed.
The idea that brands should try to be ‘news platforms’ is nonsense, argues Dominic Mills – and risks breaking the trust that is the ultimate foundation of their success.
The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.
The alliance follows the intended acquisition by Kantar parent WPP for a substantial equity stake in comScore.
Like a recluse who decides they have to get out more, the UK’s third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.