More Agencies articles

Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.

The GoodNet’s commercial chief shares her media sales advice and the biggest turning point in her career.

Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.

The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.

Aggregate attention time matters. It’s astonishing that some in our industry still don’t take attention time seriously. 

The toolkit is accompanied by a report that identified key barriers for change.

This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.

Six full-day sessions will focus on different business functions at the agency and the opportunity to respond to a live brief.

Some of us may feel like Miles Bennell, screaming at strangers that someone’s after us. But it doesn’t have to be this way. It’s time to redefine what and who the ad industry is. 

EssenceMediacom’s chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.