The UN secretary-general called for a global ad ban on fossil fuels, but the ad industry remains sceptical.
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Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go.
The offering aims to leverage telecoms operators’ vast data to create a more accurate audience currency and a one-stop shop for advertisers.
The UK linear ad market business model is broken and positive disruption is needed to ensure its very survival. This is where UK telcos come in.
Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most “responsible” Cannes Lions yet.