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The BBH CEO is introducing a host of initiatives aimed at boosting creativity, including a new award within the IPA Effectiveness Awards and an expansion of BBH’s Barn ad school.

The media owner has invested in four projects using a proportion of its 2024 revenue increase.

One year on from our book, we now have more case studies that show being sustainable increases competitiveness, future-proofs business, engage new customers and attracts the best talent.

Isba and MediaSense can’t make this complexity disappear, but we have collaborated to publish a short paper setting 10 key considerations to help guide marketers through this landscape. 

The marketing funnel isn’t perfect, but its fundamental logic still holds: people don’t buy things they’ve never heard of. Marketing is just evolving, as it always has.

The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.

Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.

Stagwell is committing to increase adspend in news media by 22% this year amid a broader effort to convince advertiser clients of ethical and business arguments for supporting trusted journalism.

UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.

Precision-targeting may be seductive but comes with limitations. Here’s how agencies and brands can navigate the shifting sands of data-driven marketing.