More Agencies articles

It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let’s examine the reality of such non-transparent practices by some media agency groups.

There is big change on the horizon for the media agency landscape. Here are six key trends to watch.

Independent agencies are showing an average annual growth rate of 7.8%. However, new agency openings are slowing down.

Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?

Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.

The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.

It shouldn’t just be publishers calling out the immoral practices of AI search companies. Advertisers, agencies and tech vendors all have a role to play.

Choreograph global chief data officer Alex Steers on how the acquisition will boost WPP’s ‘ID to AI’ approach to its data strategy.

MD Pete Coates explains how the group’s 15-month-old branch fits seamlessly into the wider UK network and why northern talent shouldn’t be overlooked.

In a world where attention is expensive, your message must be economical. It doesn’t matter if this is creatively valid — this is the reality we face now.