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Stagwell is committing to increase adspend in news media by 22% this year amid a broader effort to convince advertiser clients of ethical and business arguments for supporting trusted journalism.

UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.

Precision-targeting may be seductive but comes with limitations. Here’s how agencies and brands can navigate the shifting sands of data-driven marketing. 

The Media Cricket Sixes Day will take place at Teddington Cricket Club.

The “Blind Hijackers” campaign leveraged BPS voices in popular LadBible formats, placing accessible, experience-led storytelling at its heart.

Karg partially replaces outgoing EMEA CEO Josh Krichefski, who announced he was leaving on Tuesday.

Alongside Radiocentre’s new research, Bauer urged the industry to focus on trusted media, agencies discussed integrating audio into media plans and System1 explored creative consistency. 

GroupM’s EMEA CEO has been at the company for 14 years.

Pressure contributes to stress, burnout and anxiety. It’s up to us to support ourselves and our teams with strategies to ease the effects of it on our mental wellness.

There is a risk that the automated, AI-led black-box systems touted by holding companies and platforms would be no more successful than their predecessors. I propose an alternative.