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TV is considered the most representative, while radio showed the strongest improvement, a new study found.

AA president explains why the training hub is so important to tackle talent retention.

The GroupM brand has been dissolved after it lost Sky Media and Sainsbury’s, reducing the number of client conflicts between the agency and EssenceMediacom.

The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way. 

TV spot is supported by OOH and social ads.

With investors demanding to see good sustainability records and boardrooms looking more closely at media supply chains, businesses need to keep ESG top of the agenda.  

Dynamic AI-generated ads are a retail first in linear audio, the brand claims.

The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.

Amid huge changes in audience behaviours and technical developments in the past decade, the best media research continues to answer real business challenges.  

GroupM has hired former L’Oréal executive Aisha Khan to bolster the WPP media-buying division’s global ecommerce team.