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There is a risk that the automated, AI-led black-box systems touted by holding companies and platforms would be no more successful than their predecessors. I propose an alternative.

While many would say the current remuneration model isn’t fit for purpose, we can’t seem to agree on what that “purpose” is. 

Advertisers are busy chasing the Gen Z dream, while one of our largest — and most dynamic — audience segments is relegated to the background. If Hollywood can celebrate ageing, why can’t we?

Being a working parent is hard. But we are doing important things for the next generation through role-modelling the choice to be and do whatever makes us most fulfilled.

Agency by Agency aims to reveal the true scale of the UK’s agency landscape, the contribution it makes to the economy and the innovation that it brings. 

With the theme for International Women’s Day this year Accelerating Action, what does the industry need to prioritise in order to drive change in light of recent developments?

Net revenue declined 0.8% in organic terms but the company expects organic growth of 2% this year.

PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.

It’s time to abandon a fixation with channels in favour of a content-led approach — and prepare for a future where end-to-end solutions are the norm. The definitions and techniques that have dominated marketing practices are becoming obsolete.

With one week to go before the 2025 census, The Media Leader asked industry leaders what they hope to see.