The Association of Publishing Agencies has announced that Martin MacConnol, CEO of Wardour Publishing & Design, will take over as chairman from Sean King.MacConnol is expected to be in the role until this time next year and will be responsible for developing the APA’s new business consultancy, APA Ask, as well as its latest research… Continue reading APA Appoints New Chairman
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Creative agency brothers and sisters has hired Kevin Brown as digital director, completing the move to a fully integrated agency.Brown was previously digital development director at IPC (see IPC Appoints Digital Development Director) and head of interactive at Virgin Media TV.Working with the creative directors at brothers and sisters, Brown will focus on enhancing the… Continue reading Brothers and Sisters Appoint Ex-IPC Digital Chief
The IPA has published the results of its bi-annual survey of online media owners, which reveals that despite minor improvements, agencies are still disappointed with the service levels of online media owners.The survey is designed to highlight the levels of service that media owners provide and to outline where improvements can be made, with the… Continue reading Agencies Disappointed With Service Levels Of Online Media Owners
The much-repeated phrase of Martin Sorrell – that Google is neither friend nor enemy to agencies, but rather a frienemy – seems to have run its course at WPP.Others still embraced it – Maria Louise Francoli, CEO, MPG, said that Google was a threat but a “good threat” from the conference platform at the C… Continue reading No Longer A Frienemy?
Procurement pushed itself well up the agenda at C Squared’s Venice Media Festival – even though many expressed a desire to accept it and just get on.A breakout session devoted to the subject saw ten brief conclusions provided by Douglas McArthur OBE, Planning for Results, to a report commissioned by DDS. Points included:“Sarbannes-Oxley is like… Continue reading Procurement Issues Still Driving A Wedge Between Agencies And Clients
A unique feature of the C Squared Venice Festival is its agency CEO session. Eight CEOs representing all the major agency groups were quizzed by moderators and audience and all delivered a combination of measured, passionate and confident responses as most embraced enthusiastically and optimistically the challenges ahead.Themes were clear:The media industry is uniquely positioned… Continue reading Eight CEOs – spot the difference!
The advertising industry’s business model is outdated and must change as it faces increasing competition from the likes of Google, Microsoft and Yahoo!, according to Maurice Levy, chief executive of Publicis Groupe.Speaking at an advertising industry conference sponsored by the International Advertising Association, Levy said: “The very model of our industry is being called into… Continue reading Ad Industry Must Change, Says Maurice Levy
MediaTel Group’s booking and trading system for online media, DELTA, has announced an impressive set of trial partners.The three OPera agencies – OMD, Manning Gottlieb OMD and PHD – plus leading digital agency, Profero, will be the first agency partners. Sales point partners include AOL, MSN, Guardian Media Group and Bauer Advertising.Adam Pace, OPera Media’s… Continue reading DELTA Trial Launches With Impressive Group Of Partners
Donovan Data Systems (DDS), which has a stranglehold in the USA, similar to its dominant position in the UK, has suffered a rare but significant client loss. Advertising Age and the Wall Street Journal are reporting this week that Starcom MediaVest Group’s US business has moved its spending power from DDS to MediaBank, a software… Continue reading Starcom MediaVest Drops DDS in US
Agencies are not demanding an online currency, and cost could prove a significant barrier to the development of one, according to Richard Firminger, the outgoing regional sales director, northern Europe, at Yahoo!, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Online’ seminar.“The agencies should speak up [if they do want an… Continue reading No Huge Demand From Agencies For An Online Currency