Citing a test case with Ikea, Facebook’s managing director, UK and Ireland, has urged agencies and brands to understand the “different degrees of personalisation”.
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Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.
Future Fusion will combine the staff of FuturePlus and NGIN and picks up existing clients including Sony Mobile, EE, Microsoft Xbox, HP, Tesco and Virgin Holidays.
The CEO of Xaxis EMEA, Caspar Schlickum, has defended the way his business operates, but others argue clients are not getting value for money.
The boss of Publicis’ ad tech solutions business says that the entire procurement model is in disarray and forces media agencies to buy cheap, low quality and high risk inventory from online “cesspools” filled with ad fraud.
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco’s Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
The tool, bringing together geo-filtered UK Twitter data with Kantar’s audience research it will enable broadcasters, media agencies and advertisers to track how Twitter amplifies TV audiences.
It’s not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
It’s a jargon-filled minefield and it’s about to explode – but do you understand programmatic yet? Ahead of next week’s Automated Trading Debate, we asked The Exchange Lab’s Chris Dobson to sell us the benefits…
The new newspaper advertising transaction system must involve every publisher or the project risks wasting agency time rather than bringing greater efficiencies, industry has been warned.