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Newsline presents industry reaction from Possible, Indicia, Gekko, Jaywing and MEC.

GroupM’s global president, Dominic Proctor, has today announced that Lindsay Pattison is to become the global CEO of Maxus.

As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.

Tom George, chairman of the IPA Media Futures Group, explains why media is now the engine driving modern-day enterprise.

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online through ad misplacement.

As ad agencies are warned they are needlessly developing apps in their quest to reach mobile audiences, Jon Wilkins outlines his thoughts on the challenges and solutions to getting it right.

If anyone in adland ever wonders why they are held in such low regard by the population, this is why, says Dominic Mills.

Citing a test case with Ikea, Facebook’s managing director, UK and Ireland, has urged agencies and brands to understand the “different degrees of personalisation”.

Too many ad agencies are needlessly developing apps in their quest to reach mobile audiences, when they often have neither the skills nor the financial inclination to do the job properly, the industry has been warned.

Future Fusion will combine the staff of FuturePlus and NGIN and picks up existing clients including Sony Mobile, EE, Microsoft Xbox, HP, Tesco and Virgin Holidays.