Marketers are supposed to excel at searching out relevant properties for clients to associate themselves with – so why is Barclays set to pull its multi-million pound sponsorship of the Premier League after 13 years?
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Specific Media’s new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific’s Gavin Johnson tells Newsline why the project means big things for advertisers.
The pressure for IPG as it waits to see what happens in a post-‘Publicom’ world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don’t help.
Newsline presents a short video of media predictions and wish-lists from the annual Year Ahead event – including interviews with MediaCom’s Claudine Collins, ISBA’s Bob Wootton and journalist Raymond Snoddy.
James Cornish joins VEVO from Virgin Media and will be responsible for managing all aspects of the company’s UK sales function.
Matthew Hook, the chief strategy officer at Carat UK, has been promoted to managing director – while Dan Hagen, currently the head of planning, is set to take on Hook’s previous role.
As online video and mobile become increasingly prolific in the digital sphere, Newcast’s Matt Davies argues that brands would do well not to forget traditional advertising mediums just yet…
Jaguar’s latest campaign is playing up to the car manufacturer’s roots and heritage to great effect, says Dominic Mills – but will it be enough to see it stand out among the splurge of Super Bowl ads?
The latest IPA Bellwether report reveals the second-highest rate of growth in the survey’s history. Here, Newsline presents industry reaction and analysis to the findings, with opinion from MEC UK, Jaywing, Gekko and WAA.
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history.