ONE by AOL will be the first open cross-screen programmatic ad platform optimising campaigns from web to TV.
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The data-led consultancy will be run by worldwide CEO Jason Harrison, with 200 existing WPP staff – including consultants, analysts, data experts and engineers – based in hubs in New York, London and Bangalore.
Somewhere along the line Virgin Money has lost its nerve with its latest campaign, and ended up with trite cliché, writes Dominic Mills.
the Advertising Association predicts that advertising-related jobs will grow by over 70,000 in the next five years, bringing the total number of people working across the sector to over 434,000 by 2019.
Carat has appointed former MEC group strategy director, John Paul Cadman, as head of strategic planning to lead the agency’s planning output.
Built to simplify and improve transactions between the six leading UK national newspaper groups and media agencies, PATS now has three large agency groups signed up.
We should think of Blue 449 and its ‘open source’ approach as a new model for agency networks, writes Dominic Mills. And if it works, other Publicis agencies could follow suit…
#AWEurope: Dave Trott, the man behind some of the most iconic ads of the last 30 years, has said advertising has lost its creativity and the industry is wasting billions of pounds creating ads that have no impact.
Winners of the third annual Connected Consumer Awards will be announced today (23 April) – with live tweets from around 3pm.
The Future Foundation, in consultation with the IPA, identifies four scenarios for consumer marketing and engagement to 2025 – revealing a “challenging future” for brands and agencies unless they learn to adapt.