More Agencies articles

The Internet of Things means products and services can connect directly to the consumer – so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.

Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?

With a mergers and acquisitions bonanza going on in the marketing services sector, owner-manager agencies thinking about selling need to get prepared.

Given the chance to demonstrate its commitment to good, what does adland do? Of course, it stumbles at the first hurdle, writes Dominic Mills.

Industry is “obsessed with squeezing the last micro-dollar out of costs” but no one is looking at the value side of longer-term brand building, a leading marketing consultant has said.

Working with a mail producer, media agency and a small group of clients, the trial will see how cookies can be matched with postal data to target “high value prospects” with a physical ad rather than email or display ad.

David Kaganovsky is named as chief information officer whilst Richard Stokes has been promoted to the newly created post of chief development officer.

Fleas can make rich pickings off the back of elephants, writes Dominic Mills – so can Roy Jeans, the ex-boss of Initiative and Rapport, make the most of the rise in UK-based entrepreneurs?

The ex-managing director of Initiative has today launched Communication Partners UK to fill a “recognisable gap” in the UK’s media planning and buying landscape.

To help estimate total campaign ROI and discover “inspirational” radio ads, the RAB has launched two apps for both advertisers and agencies.