More Opinion articles

You’ve got a whole year of opportunities, not just January.

It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.

Week in Media: We’re being promised another big year of recovery but this should not blind us to the forces of disruption, writes the editor.

Partner content: As the convergence of TV and digital continues, programmatic trading is poised to become widely available across the TV landscape.

It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo’s Richard Brant.

UK media must resolve to innovate more and find better ways to reach audiences, writes Raymond Snoddy.

Grey revenue is still very much the norm and unless advertisers are willing to seek meaningful change, chances are that the inertia will remain ongoing for years to come.

To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.

Ray Snoddy casts his pen over the media coverage and events of the past 12 months as he assesses progress, change and what’s to come

OMD EMEA’s chief product development officer looks at AI’s evolving role in the purchasing funnel