More Opinion articles

Brands must experiment, take risks and make room for adaptive marketing, instead of replicating each other’s strategies, Aliya Rafiq Vaz argues.

Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.

The scandal is set to run and run, with more subplots to come, from the long-running public inquiry to the fate of some politicians — and the media needs to ensure coverage continues.

Mindshare’s futures chief, Sophie Harding, looks back on 10 years of trends forecasting and how this helps us make sense of the future.

Other soft skills sought by CEOs include analytical thinking and agility — all skills that media professionals are familiar with.

Leaders and managers must nurture psychological safety, foster a culture of open communication and commit to progress over perfection, writes Stefanie Daniels.

There are plenty of opportunities for our industry’s practitioners, writes the editor-in-chief.

We need to bring back the generalist to properly serve clients as AI streamlines previously labour-intensive processes, argues VCCP Media’s joint chief strategy officer.

Columnist Nicola Kemp returns to the podcast alongside host Ella Sagar and reporter Jack Benjamin to review the past week’s news in media and advertising.

Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.