More Opinion articles

Putting a TV ad on a different screen isn’t enough. Every channel across the ecosystem has to have a clear role, strategy and part to play.

Of all the Government consultations that I have worked on in seven years at the IAB, this one is the most far-reaching.

Are you honestly doing enough to resist misinformation in online media, asks the editor.

Netflix must take the wheel on steering commercial activity, whether it wants to or not.

Stephen Arnell reviews the broadcasters’ performances at the BAFTA TV awards and how recent misconduct allegations may have played a role.

A behavioural science view on Elon Musk’s Twitter takeover.

If the Daily Mail fails to bring down the house of Starmer, it will be both embarrassing and also counter-productive.

What are media agencies telling the next generation of strategists?

Digital audio can be turned on very quickly and brands without ad agencies can benefits audio vendors producing creative in-house.

Every week should be mental-health awareness week. Or at least more like ‘Below Deck Med’, writes the editor.