More Opinion articles

Over 50s make up a large proportion of UK society and household consumer spending, but less than 7% of advertising workforce. So why do we not see more of them in our teams and what are we missing out on?

Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.

Media measurement is a tough topic that generates strong views but it’s crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.

Sky’s UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?

Creating a sustainable but effective media plan is possible, but it requires balancing emissions, efficiency, and scalability.

Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.

Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK’s chief commercial officer.

A move towards greater openness and accountability could be part of the process of reform and trying to restore trust in the Metropolitan Police.

Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available. 

Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.