More Opinion articles

When agencies negotiate a ‘cost-per-thousand’ with publishers, we should ask ‘cost per thousand what?’

With the targeting capabilities available now, a less blunt media strategy can be more effective.

There is an intention-action gap when it comes to sustainability, but what can media and brands do to make it easier for consumers to go green?

Media owners have every right to impose limitations on journalists working elsewhere, but more flexibility will only benefit their brand in the long run.

As Channel 4 and Sky announce their new slates, will familiarity breed contempt?

An important consultation about the future of online advertising regulation threatens to disappoint.

Even if Boris Johnson survives a damning report by Sue Gray, robust journalism is the reason we know about Partygate at all.

Does the creative or the media platform drive and hold your attention, asks Karen Nelson-Field in her latest Attention Revolution column.

Brands do not need to own every moment and it is time for them to pick their battles.

Let’s hope our media industry can do better than our political masters when it comes to cracking hybrid working, writes the editor.