More Opinion articles

Netflix must take the wheel on steering commercial activity, whether it wants to or not.

Stephen Arnell reviews the broadcasters’ performances at the BAFTA TV awards and how recent misconduct allegations may have played a role.

A behavioural science view on Elon Musk’s Twitter takeover.

If the Daily Mail fails to bring down the house of Starmer, it will be both embarrassing and also counter-productive.

What are media agencies telling the next generation of strategists?

Digital audio can be turned on very quickly and brands without ad agencies can benefits audio vendors producing creative in-house.

Every week should be mental-health awareness week. Or at least more like ‘Below Deck Med’, writes the editor.

Too often this industry confuses two very important related, but different, areas of media measurement.

The role of advertising in Twitter’s future is wholly entwined with how seriously its new owner takes content moderation.

This Curate’s Egg has several crowd-pleasing proposals, but the more problematic parts may ultimately show the Culture Secretary’s hand.