Brands are paying more money than ever for increasingly cluttered Super Bowl ad slots, but it doesn’t seem to put them off, writes Dominic Mills. Plus: How the ASA deals with idiocy.
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Route’s Euan Mackay explores the purpose and place of digital out-of-home in the marketing mix.
We need to start making better use of our critical faculties and properly interrogate the data behind headlines, writes Vanessa Clifford.
It would be sad if the FT regards its Presidents Club investigation as a lucky punt that came off and that now it’s time to return to respectable normality, writes Raymond Snoddy.
Matthew Pover looks at the latest developments in programmatic linear TV (and he really means good old fashioned, honest-to-goodness linear television).
Digital out-of-home came of age in December 2017, writes Spencer Berwin – and that means big things for the year ahead.
Historically, tech developments have tended to destroy local revenue sources, writes Roy Jeans – but now tech will help drive its revitalised growth.
Dominic Mills wonders if the excellence of the Financial Times’ journalism can help change the minds of ‘news rejectors’. Plus: why the AA wants to spread the advertising jam around, and how awards schemes discriminate.
The competition regulator is playing with fire with its latest findings, writes Raymond Snoddy.
Dangerously literal interpretations from focus groups place market researchers on dodgy ground, writes John Lowery.