It’s a mistake to assume that data drawn from across all touchpoints accurately represents the majority of customer journeys, writes William Hanmer-Lloyd
Showing 2711-2720 of 5,631
More Opinion articles
Ahead of Future of Brands Sydney, Rob Atkinson looks at some of the biggest issues facing the Australian media and advertising market this year
A debate raging between Thinkbox and Ebiquity has a level of rigour and intellectual honesty that is good for the industry, writes Dominic Mills. Plus: Magnetic comes out guns blazing, and a new wave of tech obfuscation.
In reaching millions of people around the world and reminding them of the high cost of a free press, The Washington Post has taken a very necessary action, writes Raymond Snoddy.
The likes of WPP need to look beyond the numbers to achieve real integration, writes Ben Rudman.
It is fundamental that advertisers now use a combination of broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Thinkbox’s Matt Hill.
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.
John Lowery offers up a way to move fast and break Facebook.
The results of a new study show that TV will lose its ROI advantage at some point between now and 2022, writes Ebiquity’s Michael Karg.
As advertiser money continues to flow towards increasingly toxic platforms, Raymond Snoddy wonders what it will take to see proper and ethical reform.