There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.
Showing 2721-2730 of 5,757
More Opinion articles
As the management consultants diversify to span most media agency services and beyond, things get very murky, writes Bob Wootton.
Influencer marketing has the potential to drive positive outcomes for brands, but realising them requires action, writes Dafydd Woodward.
Reach’s study, The Empathy Delusion, is serious and thought-provoking – but paints a view of adland that does not accord with Dominic Mills’ experience.
Short-termism is trickling down from the boardroom – and the knock-on effects don’t just impact the marketing and advertising industries, writes Rowly Bourne.
As Sir Kim Darroch resigns, Ray Snoddy looks at the nature of leaks – from the shocking and historic, to the necessary and dangerous.
Nick Manning has plied his trade in advertising, yet he remains convinced that the BBC plays a key role in maintaining a healthy commercial television market.
Big-brand CMOs are quietly making their voices heard on a range of media and advertising issues. Dominic Mills hears what they have to say.
It’s attracted some big names, but there are still many unanswered questions about adland’s latest move to clean up the online world, writes Leena Vara-Patel.
Behavioural science shows us that we become more addicted to something when a good outcome isn’t guaranteed. Marketers, take note.