More Opinion articles

Partner content: Newsworks’ Denise Turner presents a new study that delves into the news ecosystem and reveals how advertisers can be present at the sweet spot where opinions are formed, and information is trusted.

Bob Wootton calls for pride in the work and a shift to marketing the industry’s craft and its commercial impacts to customers 

Responding to last week’s Mills on Monday column, Kantar’s Dom Boyd argues that brand value measurement is in fact critically important for marketers, as he reveals an uncomfortable truth about UK brands.

Dominic Mills looks at trends emerging from this year’s IPA Effectiveness Awards and why he may head to Dunelm for a sofa in the New Year.

Which side of the Barrington debate should newspapers stand? Ray Snoddy assesses the moral responsibility of the press

Nick Manning makes the case for consultants to offer a more analytical form of media insights and data scrutiny

Why is Vodafone the UK’s most valuable brand? And why does Spotify think Dominic Mills could be a teacher in his mid-20s?

MullenLowe Group’s UK CEO, Jeremy Hine, looks at the best creative work to come out of lockdown, including one fun distraction, one tackled taboo, and an inventive approach towards production.

The annual Journalism Matters campaign is taking place this week. Ray Snoddy looks at the issues, the threats and what should be done

Project Origin’s Richard Halton explains why the journey towards cross-media measurement is one worth making.