More Opinion articles

As the remaining candidates fight it out to become PM, Raymond Snoddy evaluates the role of the media in the increasingly chaotic process.

The current model of non-payment at industry events excludes a huge number of voices and opinions, writes Jan Gooding as she calls for a sector-wide rethink.

Local audiences are too often regarded as peripheral and unimportant to marketing activity, writes Charlie Makin – yet strategic investment in local communication can drive spectacular results.

VW’s latest ad is a curious blend of a non-apology apology and shamelessness. Plus: A complicated Guardian ‘badge’ ad.

When it comes to measuring and reporting adspend, the industry is stuck in the same old rut, writes Denise Turner.

The government’s own mean-spirited and industrially short-sighted decision left the Corporation no choice but to cut the over 75s licence fee, writes Raymond Snoddy.

As the pace of technological innovation accelerates, futurist Tracey Follows explores some of the most profound shifts set to impact the media sector.

Commercial TV’s CRR has protected advertisers to the tune of several billion pounds – but the market has changed, and so too must the regulation. By Bob Wootton.

As economies stagnate and advertising’s standing hits a low ebb, there has never been a better time for adland to solve its problems together.

Sponsor content: Data junkie Patrick Collister explains why good old direct mail is the single most powerful medium to use if you simply want to get noticed.