More Opinion articles

Chris Dobson looks at the factors brands should consider before jumping blindly into the deep end with in-house programmatic.

Matt Whelan, digital strategy director at The Specialist Works, explains how it is now possible to agnostically shift budget between online and offline AV channels.

As they confront Facebook and Google, commercial TV rivals are talking of co-operation – but they are determined not to repeat the mistakes of the newspaper industry.

Thanks to J-ET, the radio industry has been able to trade on a cost effective and transparent basis for the past 18 years. Here, Lynne Robinson reveals how the entire project was launched on a whim.

Reporting back from the International Broadcasting Convention, Raymond Snoddy examines the latest trends – from VR and Voice UI, to the meteoric growth of mobile video and the rise of e-sports.

A simple psychological principle known as anchoring has resulted in some incredible sleight of hand tactics by brands – and as Richard Shotton and Amy Rushton show, the results are extraordinary.

William Hanmer-Lloyd explains how our mood impacts how we process information and the decisions we make.

Sponsor content: The overuse of the ‘premium’ label in advertising is rendering the word meaningless. It’s time for a clear definition, writes Inskin Media’s Sebastian Schindler

Dominic Mills wonders whether Cannes has had its day, while almost choking to death following the arrival of the new monthly issue of Campaign.

Sponsored content: New research reveals how broadcasters believe the opportunity associated with advanced TV advertising will prove hugely significant as competition for live online viewing heats up.