The IPA has formally demanded better standards from Google and Facebook – but is its latest weaponry locked and loaded, or has it just got a pea-shooter, wonders Dominic Mills.
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From an advertiser’s point of view, the democratisation of imagery has opened up a raft of new avenues through which brands can engage with audiences, writes Spark Foundry’s Monica Majumdar.
The internet wants our attention, but what do consumers actually want from the internet, asks Bibblio’s Mads Holmen.
For the first time there are realistic chances that the £11.7bn Murdoch bid for all of Sky will not go ahead – or at the very least be mired in further delays amid intensifying political controversy.
As marketers we’re in the business of influencing how people feel – and more than ever this will mean thinking about the sounds of your brand, writes VCCP Media’s Paul Mead.
As crazy as it seems, there are valuable marketing lessons to be learned from the world of internet trolling, writes Geoff Copps.
Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
Richard Shotton and Alex Boyd look at the history of charm pricing – and through a fascinating experiment debunk some common myths about one of retail’s longest-serving strategies.
It’s time for publishers to rediscover their ambitions and harness the potential of their global audiences, writes Michael Tomlins.
It is now only a matter of time before the likes of Amazon and Facebook start turning up with their giant chequebooks to compete for the rights to the world’s top sports.