It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik – but some things need to change before advertisers set themselves up for success.
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Yes, this is one of those columns; a selection of stuff that has caught my eye, got me irritated and made me smile. Here we go…
If Brexit negotiations continue to go badly and a solution to the Irish border issue remains elusive, what on earth will the Brexit cheerleading newspapers tell their readers, asks Ray Snoddy.
The industry likes to talk about transparency in media – but less so when it comes to media research, writes the7stars’ Helen Rose. It’s time to change that.
It’s time to take account of the mood and the moment a person is in at the other end of the ad server, writes Jacqui Wallis.
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical – or even ethical? Research the Media’s Richard Marks investigates.
Adblocking now threatens mobile more than any other channel, so why has the industry collectively stopped talking about it, asks Dominic Mills. Plus: Why Heinz’s new Salad Cream ad should be served with a dollop of euthanasia.
Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.
The creative industry must do more to address poor mental health in the workplace, writes Josh Krichefski, CEO, MediaCom UK.
Ray Snoddy outlines the winners and losers following Comcast’s epic £30.6bn bid for Sky – and looks ahead to possible future deals.