More Opinion articles

Geoff Copps provides a new – and essential – spin on the growing debate around context in advertising.

People are so convinced that traditional media are dying, they simply can’t accept the evidence which proves it untrue, writes Newsworks’ Denise Turner.

As Ofcom becomes the new regulator of the BBC, Raymond Snoddy examines some of the problematical issues both organisations will face.

Media has been obsessed with predicting and planning for life after the digital revolution. Research The Media’s Richard Marks asks whether that future is now with us.

Marketers have become too binary – and relying solely on Facebook and Google will only go so far, writes Mark Jackson.

Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.

Ahead of an upcoming industry debate, Paul Silver explains why he believes one of the most vital marketing disciplines is in desperate need of reinvention.

Making media-neutral and evidence-based decisions are key to delivering a better return on investment, writes Sue Elms.

A year since going public and Facebook Live still feels more BETA than broadcast, but there have been three subtle interventions over the last few months that are moving it to a new order, writes Alex Wassersier

The burning desire for cross-platform measurement of AV advertising is clouding media planners’ judgement when it comes to understanding the concept of value, writes Thinkbox’s Matt Hill.