More Opinion articles

As WPP announces that Maxus and MEC are to merge, the7stars’ Jenny Biggam asks if this is really in the interests of clients.

Sponsor content: Ahead of the Connected Consumer Conference, Tapad’s Chris Feo outlines three steps marketers should take to better understand their customers in a fragmented world.

There are a number of immediate changes senior members of the industry need to make to ensure a safer advertising environment, writes Julia Smith.

Leaders’ debates on UK TV died in the 2010 general election when Lib Dem leader Nick Clegg emerged from the shadows to effectively upstage David Cameron, writes Raymond Snoddy.

Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.

In the build-up to the election, multiple charities and interest groups are trying to encourage young people to vote. However, most of their efforts will actually make the problem of limited youth voting worse.

It’s dangerous for a free newspaper which targets readers purely on the basis of their location to be so overtly political, writes Dominic Mills – and ad revenues will be the first casualty.

Programmatic is about to enter a phase of ultra-customisation for brands and for people, writes Infectious Media’s Andy Cocker.

It’s credible and brand safe – and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.

From the powerful to the tasteless, Ray Snoddy examines how the media – in all its forms – handled the atrocity in Manchester.