People want the ad industry to use their information in a way that is lawful, transparent and secure. It’s Simon McDougall’s job to ensure that happens – so prepare for major change.
Showing 2781-2790 of 5,920
More Opinion articles
It’s beginning to look a lot like Christmas could be a disappointment for brands this year, writes Nick Manning.
An example of genuine brand purpose that is serving the High Street this Christmas has Dominic Mills eating his own hat. Plus: a joke study
The economy remains utterly constipated in the face of continuing and ever more desperate gambits to deliver or deny the 2016 referendum result, writes Bob Wootton. How does that impact adland?
Jan Gooding: The backlash against brands for advertising on Pornhub proves the risks of ad placement are as high as the messages they carry.
Dame Carolyn McCall and Sir David Clementi have both warned for the need to reform legacy broadcast regulation. It’s vital their warnings are heeded, writes Ray Snoddy.
By operating the right strategy for a publisher brand, print can still thrive in a digital world, writes Edd Weller.
…and why calls for a complete end to targeted advertising are misguided. By the IAB’s James Chandler.
As the industry prepares for the ICO’s AdTech Fact-Finding Forum, Damon Reeve offers a guide for the two most important links in the programmatic supply chain.
Unlike so many other retailers, M&S actually wants to show you delicious food in its festive advertising. It’s almost radical, writes Dominic Mills.