More Opinion articles

As advertisers, we should be thinking critically about current Millennial beliefs and behaviours – and what that is now creating in the next generation, writes futurist Tracey Follows.

John Lowery asks ex-Lidl boss Ronny Gottschlich to cast his forensic eye over Tesco’s new discount business as the pair take a trip to the Chatteris store. Lots of tutting ensues.

The first media agency to utilise blockchain ‘smart contract’ technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.

If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media’s Dominic Tillson.

Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.

Channel 4’s The Circle highlights the value of social media peer approval for brands, writes Wavemaker’s Dom Whitehurst

The purchase of Scotsman Publications in 2005 was seen at the time as the pinnacle of Johnston Press’ achievement, writes Raymond Snoddy. Where did it all go wrong?

Kinetic UK’s John Davidson shares his views on what Global’s acquisition of Exterion means for the media industry.

As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.

Attitude often doesn’t precede behaviour, people lie and they can’t tell the truth even when they want to. So why on earth do we let them inform our marketing strategies, asks Will Hanmer-Lloyd.