In his final column for 2018, Dominic Mills looks at last week’s most interesting events: WPP’s creative overhaul; the failure of Oath, and the CAP’s new rules on gender stereotyping.
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A drive through France offers inspiration for John Lowery’s nomination.
OMD’s JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.
Just like British politics, our press is also hopelessly divided in trying to make sense of Brexit, writes Raymond Snoddy.
Wavemaker’s Anna Hickey never had a master plan, but sometimes that’s the best way to forge a career.
Applying the learnings of behavioural science to advertising means understanding the culture, audience and context within which they operate, writes William Hanmer-Lloyd.
Dominic Mills assesses the strategies broadcasters must deploy to thwart a host of threats. Plus: Can WPP unveil a showstopper?
John Lowery brings you some seasonal shopping cheer.
There’s a strong overlap between the type of content published by magazines and by influencers, writes Ian Samuel. Here’s why brands are increasingly favouring the latter
Like all of us, the media must think beyond the short-term and start playing a bigger role in the fight against climate change, writes Raymond Snoddy