With increasing demand for access to scale set to drive consolidation in the world of automated trading, Aidan Neill looks at which platforms will likely dominate and why.
Showing 2791-2800 of 5,302
More Opinion articles
The direction of travel in media and advertising has undoubtedly been towards video. Now, in video, the direction of travel is towards TV. Thinkbox’s CEO Lindsey Clay looks at what’s happening.
Facebook wants to go to Hollywood, Twitter wants to be a newsbrand and Google is facing a fine of eye-watering sums. It’s been an interesting week for social media, writes Raymond Snoddy.
Bob Wootton examines the driving forces that have led to a rare joint call from the bodies representing agencies and clients over data accountability.
For a legacy medium like out-of-home, there are a number of crucial factors to consider when gearing up for an automated future, writes Posterscope’s Glen Wilson.
New business Harbour hopes to provide independents with the benefits of being part of a network with none of the misery. Can it work? Dominic Mills investigates.
Why can’t the BBC openly declare that a mandatory iPlayer log-in is about licence fee enforcement, wonders Raymond Snoddy.
It’s time to wake up. Enders Analysis’ Douglas McCabe explains why the findings of a new report should set alarm bells ringing across the entire media and advertising market.
Dominic Mills explains the toll Brexit could take on London as a global advertising hub – and why rosé tastes better in Shoreditch. Plus: A new strapline for Campaign magazine.
Out of home advertising was not a significant feature of the general election, but given the critical importance of communicating core messages to a broad electorate, was this a mistake? By Nick Mawditt and Mungo Knott.