More Opinion articles

Infectious Media’s Daniel de Sybel looks at why the next wave of programmatic innovation is likely to come from Europe.

Ad fraud and transparency are back at the top of the agenda. Forensiq’s Julia Smith offers advice on what steps the industry should be taking to ensure a cleaner digital future.

Are News Corp’s efforts to create a safer environment for advertisers the equivalent of a pea-shooter taking on the nuclear weaponry of the fake, the faux and the fallacious, wonders Dominic Mills

A culture of rebuttal coming up from the crowd – which is then magnified by the mainstream media – is doing more than just keeping Trump and his cronies in check, writes Raymond Snoddy.

Is a joint sales operation for the newspaper market ever going to materialise? Media analyst James Glendennan investigates.

It’s about bloody time clients started acknowledging the mess digital is in, writes Dominic Mills – all we need now is for their agencies to do the same. Plus: A nice way to be stalked and A&E’s Skittles special.

When presented with so many problems in an ecosystem with so many players, there is what can only be described as a diffusion of responsibility. It certainly takes a brave soul to take a stand and change the ways things are.

The row between Sky and Discovery is unlikely to be the last content negotiation where teeth are bared and insults fly, writes Raymond Snoddy.

Addressable TV might be fiendishly complex, but it’s also a win-win, writes Videology’s John Tigg.

As the streaming wars intensify, iPlayer will have to stop treading water and start making waves, writes YouGov’s Russell Feldman.