More Opinion articles

Location data is no longer just about mobile, writes Theo Theodorou – it can also help us understand consumer behaviour.

Partner content: Machine learning can hand control back to publishers, writes Ezoic’s John Cole – what’s stopping them?

Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell’s new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.

We are routinely and rightly exercised by the politics of equality – but poor old ageism, so far as the media and communications industries are concerned, gets pushed down the emotional pecking order, writes Raymond Snoddy.

TouchPoints exclusive: When there is doubt about the provenance of trading data sources, brand safety and the detrimental effect fake news has on all media trust, the planner’s job becomes increasingly tough, writes Lynne Robinson

The retailer’s latest campaign is like an advert for communism, writes John Lowery – fabulous in principle but there are a few associated downsides…

They wield incalculable power, but where’s the accountability? The time for independent verification of algorithms is only around the corner – despite the headaches it will cause, writes Dominic Mills.

Nike’s latest campaign has taken an issue which divides people along demographic lines and used it to create further division, writes Tracey Follows. The result will almost certainly alienate many ordinary consumers.

Neil Tookey on why Chris Evans’ departure from the BBC to join Virgin – on the back of the defection of BBC veteran Eddie Mair to LBC – is a coup for commercial radio.

Kicking off a new monthly series, William Hanmer-Lloyd delves into 250 years of human-focused research to question many of the core beliefs that underpin the ad industry.