More Opinion articles

We all know that emotional engagements are good for brands, but which lead to best results, asks MarketCast’s Steve Smith.

As technology evolves at a rapid pace, planners and brands face a number of challenges, writes Quantcast’s Ben Murphy.

The closure of BBC Three as a broadcast channel sets a dangerous precedent as the BBC Trust will soon find out…if it survives long enough, writes Raymond Snoddy.

Heather Andrew, CEO of Neuro-Insight, explains the success of the year’s Cannes Lions winners from a neuroscience point of view.

This is the year that advertising has grasped the challenge of making behaviour change for good, writes SapientNitro’s Trefor Thomas.

Could making advertising appealing to women be the answer to stagnant lager sales, wonders Dominic Mills.

Media agencies love complexity, writes Mindshare’s Adam Fulford – is this why so many lost out to creative agencies at this year’s Cannes Lions?

Reporting from Cannes Lions, Alicia Navarro, CEO and co-founder of Skimlinks, looks at the transformational effect technology is having on the advertising industry.

From the launch of Truffle Pig to Vice’s tie-up with Unilever, we’re seeing new levels of innovation in the media, writes Raymond Snoddy.

Forget the TFI Friday Revival, says Richard Marks of Research the Media. The one show we should be bringing back from the dead is Top Of The Pops – and here’s why.