More Opinion articles

Advertisers must be sure they’ve put their trust – and their marketing investments – in the right place, writes DataXu’s Chris Le May.

A former MediaCom USA boss has sparked concern amongst Wall Street analysts over different forms of agency rebates. Could this be a defining moment on the issue of media kickbacks?

The IAB’s CEO, Guy Phillipson, offers his vision for marketing as the world embraces the Internet of Things.

The Sun’s exposé on brands appearing on illegal and offensive websites has sent nervous ripples through the sector – but Adloox’s CEO, Marco Ricci, says these mistakes could have been prevented.

With live streaming apps Meerkat and Periscope once again changing how we use our smartphones, MEC’s Warren Dell examines what this means for brands, journalists and consumers.

Two unrelated developments this week both suggest that the long predicted disruptional change for network television may be reaching critical temperature, writes Raymond Snoddy.

Kinetic UK’s CEO, Stuart Taylor, looks at how different demographics are impacted by, and react to, digital out-of-home campaigns.

Advertisers might be rushing to create ads for every platform – but in reality people don’t move from device to device to chase their messages, writes Channel 5’s Agostino Di Falco.

Somewhere along the line Virgin Money has lost its nerve with its latest campaign, and ended up with trite cliché, writes Dominic Mills.

During Jason Seiken’s time at Telegraph Media Group there was no digital breakthrough while the print edition settled even deeper in the water. The lessons to be learned are stark, writes Raymond Snoddy.