More Opinion articles

Dangerously literal interpretations from focus groups place market researchers on dodgy ground, writes John Lowery.

Ahead of Mediatel’s Out-of-Home Summit this week, Primesight’s James Power looks at how brands can use location data to unlock the true potential of digital OOH.

Advertisers are spending the most money on the least effective ads, and the least on the most. It’s an upside-down world, writes Dominic Mills.

Matt Hancock has the makings of a very considerable Culture Secretary, writes Raymond Snoddy – if he can wean himself off spurious pay comparisons.

There are 24 carat marketing lessons to be learned from the Californian Gold Rush of 1849. Geoff Copps extracts the nuggets.

Against the backdrop of a world that encourages more voices in media, we now have liberal-thinking brands using their power to boycott or ban media they don’t care for. It’s a dangerous road, writes Tracey Follows.

Sponsor content: Publishers will need AI to help them truly understand the far reaching effects that changes to their ad experiences have on their visitors, writes Ezoic’s John Cole.

The idea of deliberately creating addiction in social media platforms could – just like it did for the tobacco industry – spell serious trouble.

Whether it’s sexual harassment or inequalities of pay, women in the media have started a long-overdue earthquake, writes Raymond Snoddy.

Dan Hanson and Matthew Bloxham explain how economic challenges and new business threats will impact agencies and the wider advertising sector in 2018