More Opinion articles

Huge changes stand before us, writes Improve Digital’s Jonathan Di Sapia – and the smartest publishers are investing now to face them.

It’s time for everyone to wake up and realise how potentially malevolent this government’s plans for the BBC will be in their effect, writes Raymond Snoddy.

Changes in television viewing habits are nowhere near as dramatic as we may think, writes MEC’s Harriet Westcott.

The challenges are real enough that programmatic video won’t be usurping linear TV advertising anytime soon – but it’s certainly a bold alternative, writes Rubicon Project’s Martyn Bentley.

As Barclays sacks CEO Antony Jenkins – nicknamed Saint Antony due to his pledge to transform the bank’s values – Dominic Mills examines the impact the move will have on advertising.

News UK’s Sean Adams tells Newsline how a groundbreaking new research project has allowed the publisher to track the footprint of advertising effects both online and offline.

That the Government, this time without any Lib-Dem brake to apply, should impose such a deal for the second time in five years behind closed doors is nothing short of gobsmacking, writes Raymond Snoddy.

From Coca-Cola to Sony, more global media business is up for grabs than at any previous time. What does this mean, and how should we interpret it, asks ISBA’s Bob Wootton.

As some big industry names pour scorn on the festival of creativity, Dominic Mills assesses whether Cannes Lions has really lost its soul.

We all know that emotional engagements are good for brands, but which lead to best results, asks MarketCast’s Steve Smith.