As marketers we’re in the business of influencing how people feel – and more than ever this will mean thinking about the sounds of your brand, writes VCCP Media’s Paul Mead.
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As crazy as it seems, there are valuable marketing lessons to be learned from the world of internet trolling, writes Geoff Copps.
Accenture has formally moved its tanks onto the lawn of the big holding companies, writes Dominic Mills. Plus: why Captain Obvious has caused a bout of depression
Richard Shotton and Alex Boyd look at the history of charm pricing – and through a fascinating experiment debunk some common myths about one of retail’s longest-serving strategies.
It’s time for publishers to rediscover their ambitions and harness the potential of their global audiences, writes Michael Tomlins.
It is now only a matter of time before the likes of Amazon and Facebook start turning up with their giant chequebooks to compete for the rights to the world’s top sports.
Publishers are rapidly giving up on ways to fight back against the duopoly, writes Dominic Mills – but there is still a chance for them to ramp up their share of ad revenue.
Advertising might have come a long way since the 1950s, but brands today are still guilty of lazy gender stereotyping.
The media bone yard is littered with the corpses of well-meaning attempts to launch more high-minded journalism, writes Raymond Snoddy – maybe it’s time for something to finally stick around…
Using a new and in-depth report, Andy Pearch outlines the key characteristics that will be fundamental for effective brand media management in the lead up to 2020.