More Opinion articles

It’s good to see an advertiser like Unilever acknowledge the wider role it plays in society, writes Dominic Mills – but how will its CMO’s words be translated into real-world actions? Here’s the nitty-gritty.

Behavioural planner Stephanie Watson explains how suffragettes receiving hate mail happened for the same reasons people feel able to troll online today.

If you scrape beneath the surface of Unilever’s IAB speech, you may detect a few contradictions accompanied by the sound of squeaking, writes John Lowery.

Amber Rudd and Keith Weed have, quite by accident, formed a double act which could lead to change at Google and Facebook, writes Raymond Snoddy

Think how disruptive it would be to use media to improve the health and well-being of customers, writes futurist Tracey Follows.

Look beyond the headlines and we discover more nuanced insights about the evolving nature of attention and trust, writes Fuse Insights’ Nick Drew.

Siobhan Kenny, CEO at Radiocentre, explains why tax breaks for SME advertising will boost business growth and help fund the media business.

Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners – even in different sectors – will feel inspired to follow.

A review into the future sustainability of newspapers and quality journalism is to be welcomed, writes Raymond Snoddy – but don’t underestimate its chances of turning into a hollow farce.

Upcoming changes to privacy regulation are sure to upset many parts of the advertising industry – but for some it offers huge opportunities, writes David Brennan.