More Opinion articles

Neuroscience and marketing specialist Heather Andrew reveals the techniques reality TV shows deploy to keep us hooked.

Robert Hannigan has warned that tech companies are becoming more powerful than governments and have a tendency to consider themselves above democracy. We should pay attention, writes Raymond Snoddy.

With recent global initiatives shining a wider light on the treatment of women, it’s about time the same level of scrutiny is applied to the creative industry, writes Adele Gritten.

It is more vital than ever to be aware that no data or dataset can give you all the answers, writes Newsworks’ Denise Turner.

One might conclude that even Publicis’s differentiated response to the same problems as WPP have left people unconvinced about the holding company model, writes Dominic Mills. Plus: what next for Facebook’s ad model.

Geraldine Allinson makes the case for brands moving spend back into local media.

The stink hanging over Ad Week Europe last year was YouTube’s brand safety debacle, and – as if by design – this year the bad smell was choking the other half of the duopoly.

The time is now long overdue for a judicial inquiry into the culture, practices and ethics of the social media and their effect on society, writes Raymond Snoddy.

Do the opinions of ordinary people really matter, asks John Lowery.

Just because you have a data lake measured in yottabytes, it does not mean you have anything of quality, writes David Brennan.