While media attitudes and behaviours differ between generations, new research shows many of the elements they value most in advertising are remarkably similar, writes Jane Ostler.
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ISBA’s newly appointed boss, Phil Smith, is using his energy and experience to put the advertiser body on a far more aggressive footing than previously seen, writes Dominic Mills.
BT’s strategy of attracting a younger audience and tying them into their suite of services is paying dividends – and laying down a marker to its rivals, writes YouGov’s Russell Feldman.
Tangible media performs a vital role for brands who want to resonate and build relationships with customers, writes Jonathan Harman.
The good news for anti-Murdoch campaigners is they’ve got their independent inquiry. The slightly less good news is that it is very likely that Ofcom will fail to find sufficient grounds to block the deal.
As the world marks International Women’s Day, Jana Eisenstein sets out the challenges facing women and other diverse members of the media workforce – and why businesses must pay attention.
The Netherlands has fostered a marketing utopia, writes Chris Sahota – here’s how we can replicate it.
At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.
As senior agency figures are signing off expenses for Cannes, a separate party for the Procurement Power List will be taking place. Dominic Mills is desperate for an invite.
The total craziness of Trump and the growing uncertainties surrounding Brexit could actually add up to the biggest boost traditional media has enjoyed in recent times, writes Raymond Snoddy.