More Opinion articles

We need to move our attention away from the micro moments – where brands display their meaningfulness – towards the magic moments where those brands are built, writes David Brennan.

History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we’re heading for another industry split, argues Dominic Mills.

AI and automation are rapidly changing our lives – but to reap future rewards, marketers must address the conscious and unconscious biases in the way that they think about them, writes Asif Noorani.

As a new book examines the BBC’s uncertain future, Raymond Snoddy – who authored a chapter lifting the lid on the government’s deals with the Corporation – explains what he learned.

It’s time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media’s Steve Doyle.

There might very well be a place for science to go with adland’s art – but M&C Saatchi’s ‘magic formula’ entirely misses the mark.

The Exchange Lab’s Chris Dobson, formerly executive vice president and general manager at BBC Worldwide, argues that in order to stay current, change is required at the Corporation

Programmatic is certainly a factor the $26bn in media spend up for review – but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.

Last month’s negotiations between the government and the BBC were far more intense and potentially malign than has been previously realised, according to a soon-to-be-published book.

We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.