More Opinion articles

Why, as an advertiser, wouldn’t you pay less for a diminished experience, asks Dominic Mills – plus: JWT’s hilarious legal comedy show.

There are enough people pouring fuel on the adblocking fire that a few water buckets from the government aren’t going to make a blind bit of difference, writes Dominic Mills.

A new type of dynamic marketing that travels with us is set to revolutionise advertising, writes ITV’s Gary Knight.

Is the Boston Globe, renowned for its investigative journalism, about to go down the same route as The Independent, wonders Raymond Snoddy.

Will the WPP boss’s success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion’s tube win, ad effectiveness and clumsiness at Channel 4

Now The Independent has shut down its print operations, TH_NK’s Tom Moran looks at what changes it will need to make as it heads into the digital wilderness.

The approach to communications has remained pretty much unchanged for a lot longer than we realise, even if most of the detail is different, writes James Whitmore.

From real-time optimisation, to storylines that progress across different screens, Ipsos Connect’s Beckie Goodfield examines the game-changing developments for TV and its advertising.

As the UK’s TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.

Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined – and what might prevent its uptake amongst advertisers, writes DataXu’s Chris Le May