More Opinion articles

There is now enormous potential for out-of-home to perform as a virtual shop front, writes Posterscope’s Ben Milne.

Following the Future of Media Research conference, Paul Collins of IMGROUP says that the media industry needs to take stronger ownership of the challenges data presents.

As Jeremy Clarkson gets himself into hot water again, Raymond Snoddy wonders what implications his potential departure may have for the BBC.

Where are all the female creative directors in the ad industry, asks Nadja von Massow of DST Applied Analytics.

It’s one of the biggest challenges for programmatic – but how can brands protect themselves, asks Experian’s Colin Grieves.

The latest SSE ad raises the ghastly prospect of brand owners turning to advertising to project their whiter-than-white tax credentials, just as they have with green issues.

Videology’s Catherine Hallam reports back from Mobile World Congress – and notes mobile advertising is finally taking centre stage.

If you accept the tangible and intangible social benefits of having a truly national broadcaster, then all other issues remain interesting but of secondary importance, writes Raymond Snoddy.

Beneath all the buzzwords and attractive visualisations, IMGROUP’s Paul Collins wonders whether big data can actually provide actionable and focused insight.

Sandra Peat, strategy director of ONE TWO FOUR, explains why the audience journey must be at the heart of every brand’s content strategy.