More Opinion articles

Following last week’s consumer magazine ABC results, Dominic Mills wonders how one title is doing so well amid a sea of sales declines.

After Dominic Mills attacked the Advertising Association’s latest report, calling it a flawed and arrogant approach to defending the ad industry from attack, the AA’s CEO, Tim Lefroy, responds.

The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.

Has the need for a brand to help create a pre-formed decision been reduced? Experian’s Colin Grieves looks at the rise of programmatic and the future of branding strategies.

With a recent report forecasting the future of news, we once again see an example of the BBC up to its old tricks, writes Raymond Snoddy.

Why, in just three short months, has the UK’s mobile market seen so many mergers and acquisitions – and how will this impact the UK telecoms and pay-TV market structure? Megabuyte’s Philip Carse explains.

Rich Astley, managing director UK at Videology, looks at how brands can make sure they deliver viewable ads in safe environments – and to real people.

The Advertising Association’s latest report is a flawed approach if you want to defend the ad industry from attack, argues Dominic Mills.

Harnessing the power of panel and device-based data, BARB’s Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB’s CEO, Justin Sampson, explains what happens next.

Nielsen’s Phil Sumner argues – with new evidence – why it’s not such a giant leap to sell online inventory based on TV-equivalent Rating Points.