Our research has found that young news readers are not interested in the same news stories as we in adland are. Advertisers need to remember this if they want to grab their attention.
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When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.
Four years is a long time and there is a danger that serious journalism could be pushed towards the margins if the media continues to normalise Trump’s actions.
When you’re feeling below par, the thought of deadlines and client demands can feel heavier than usual. Here are some practical tips to tackle those feelings.
Inclusion within a company’s internal culture directly shapes its output. When agencies and brands prioritise DEI internally, it translates into authentic and representative campaigns.
There is no better time to celebrate the talent in our industry and the craft skills they bring to media planning and trading in a spirit of fierce but friendly competition.
| Dan Wood
Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.
In light of Meta’s content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.
In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?
The government insists everything is “still on the table” regarding the BBC’s funding model post-2028 and there is no shortage of proposals. But not all ideas for replacing the licence are equal.