At Roblox’s developer conference, online dating and big changes to the marketplace will change the way brands strategize their metaverse activations, writes ITV agency Metavision’s metaverse creative.
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Companies offering perks to help related to mental health and wellbeing, but not addressing the root of stress and pressure of their employees, could be guilty of care washing.
Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy.
Stefanie Daniels explains how she bridged the gap from selling media, to elevating women in the industry, and three ways she overcame self-doubt throughout her career.
You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition, writes the editor.
Meta is enabling a toxic culture within our society, writes Reach’s online safety editor.
The uproar over Havas winning the Shell account is hypocritical. If we’re all so perfect, why are any of us in an industry that promotes consumption and waste?
Tobi Asare and Stefanie Daniels discuss findings from this year’s All-In Census and how companies can cultivate a more supportive working environment for women.
The Russell Brand allegations remind us why scale in media matters. Without being part of the so-called ‘mainstream media’, how else can journalists hold the rich, famous and powerful to account?
We aren’t advertising advertising well enough, especially to the next generation, warns IPA president and GroupM boss Josh Krichefski.