More Opinion articles

The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.

Meta claims it’s ‘business as usual’, so will the ad industry hold its nose or will it act on the moral and business cases that question social media?

With the help of AI, people will be able to interact with a wider range of content with their remote, voice, motion gestures, game controllers or phones, and get the big-screen experience.

Agencies must rethink the very foundations of how they work by becoming trusted advisors that can simplify complex technologies and turn them into actionable strategies for brands.

Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance and sustainability silos.

Channel 4’s study on Gen Z attitudes presents serious implications for everyone in politics, education and journalism. 

Investing in young talent is crucial and Nabs’ programme helps people get excited about the breadth and depth of opportunities in the industry.

The UK government’s AI push is a timely opportunity for businesses to rethink marketing by focusing on building the skills needed to integrate the technology effectively. 

Reduced engagement, content saturation and platform safety are just some of the concerns facing paid social. How can brands stand out? 

Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?