More Opinion articles

Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.

Principal media benefits media agencies’ bottom lines at the cost of operating impartially.

Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.

Davie’s authority has been undermined by his handling of Bob Vylan’s Glastonbury set and the refusal to pick up a new documentary on Gaza. But it’s the accumulation of controversies that could be his ultimate undoing.

Government recognises the ad industry for its role in driving growth at an opportune time for expanding international business.

Equality within the workplace benefits both people and profit — yet there is push for tides to turn back towards traditional roles.

After a rainbow-free Cannes and near-silence from brands this Pride Month, it’s now up to us to help make our industry’s LGBTQIA+ talent feel valued, included, and able to thrive, writes Outvertising’s Chris Dunne.

This year’s Cannes Lions reinforced that, while the pace of innovation continues to accelerate, the core challenges for media and advertising remain remarkably consistent: how to earn attention, build trust, and deliver meaningful outcomes for both brands and consumers.

We ban smartphones from our kids, but design media plans that depend on them. If mobile screen time has now overtaken TV, isn’t it finally time to do something about this contradiction?

Humility could be the the industry’s most underrated growth strategy when it comes to reaching the long tail.