More Opinion articles

Every media channel is seemingly a Swiss Army knife that can do everything now, but we’ve forgotten that channels have their own special set of superpowers. Let’s look at OOH to understand the problem.  

Israel must be made to provide proof for its claims. A journalist’s job is to speak for the silent and not accept anything at face value.

We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down. 

Deployment in Peru has provided valuable learnings and more collaborative work is now being done to address other challenges in order for DVB-NIP to reach its full potential.

By glorifying the summer juggle, we sidestep the fact that the media industry still spends women’s time like it’s an infinite resource.

Any improvements in measurement should be welcomed. But what if Barb’s development does more harm than good? Does reporting on just 200 channels actually say anything?

Ofcom’s Media Nations findings do not truly reflect the complex landscape of our news consumption. Here’s why. 

What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?

Right now, a long-term, insight-driven approach to comms planning around LGBTQ+ publishers and creators could pay even greater dividends for brands. 

Agentic AI and social commerce have reshaped visibility and transaction, turning media into a storefront. Fashion and beauty brands are rethinking their advertising approach in this new world.