More Opinion articles

It’s time to level up. The female gamer stereotype has had its run. Game over, says Fifty’s insights manager. 

Cannes was an overcrowded, sweaty endurance test interspersed with moments of illumination and inspiration, says Thinkbox CEO Lindsey Clay.

Industry leaders discuss the pros, cons, and unknowns of AI in advertising, starting with how the technology affects trust.

Why has menopause had its moment, but perimenopause hasn’t? Supporting women through perimenopause, before they reach a breaking point, is an untapped retention opportunity.

When the future of the industry comes down to agility, real trust, and delivering actual outcomes, independents are exactly where they need to be, writes Medialab’s MD. 

Lisa Morgan reflects on her first visit to Cannes Lions and her takeaways from the week. 

As the rainbow flags flutter back into prominence in Cannes, could this be the moment the industry turns returning visibility into lasting support, asks Outvertising’s CEO, Chris Dunne.

Trust was a major topic along the Croisette this year, but more conversation is needed about whether chasing attention at any cost is harming the industry’s relationship with the public. 

You cannot build modern media planning on unstable foundations. Data engineering fixes this, says Project 5’s MD for data and tech.

Audio made its presence felt at this year’s Cannes Lions. Radiocentre CEO Matt Payton reflects on the festival and the latest findings from its new audio effectiveness research.