How advertisers manage first-party data will determine the extent of its contribution to their competitive edge. The stakes are high in this post-cookie world.
Showing 141-150 of 5,301
More Opinion articles
The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.
Journalism isn’t as important to huge swathes of the population as some of us think it is. Arguing that its future simply sits with expecting readers to pay doesn’t stack up to real-world scrutiny.
Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses.
Low media quality can be synonymous with chaotic, inappropriate or MFA content that results in poor user experience and a low-value investment. But pDOOH could be the antidote.
With a review of media merger laws under way, perhaps next on the list for the culture secretary could be the small issues of wider media ownership and proper compensation from the tech giants?
The US election underlines that, when racism and sexism combine, women in leadership simply cannot win.
The media we create for ourselves is the best tool we have to combat noise and disinformation.
Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy.
The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.