Platforms built for discovery are being recalibrated for transactions. Youth generations demand it, so publishers and brands need to adapt for it, writes the MD EMEA at Vudoo.
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Retail media faces rapid, structural fragmentation, which threatens to stall its momentum. SMG’s global head of product outlines her solution based on collaboration and a mindset shift.
Experian’s consulting partner, media and agency, Danny Holmes, is in the hot seat to face our probing and quick-fire Leading Questions.
Independent retail media planning matters. Not to replace specialist expertise, but to ensure it operates against a coherent plan, not without one, writes Project5’s executive director.
We’re on the brink of six major shifts that will fundamentally reshape retail and commerce media. Capture’s MD details the trends to watch.
The MD for commerce at Dentsu UK&I explains why sales velocity could become retail media’s most important KPI in 2026.
Businesses are navigating a landscape shaped by continual change, shifting market dynamics, and evolving client needs. Lisa Morgan reflects on the pandemic and offers leadership advice for today’s uncertain world.
Retail media isn’t going away. Instead, it will work in tandem with AI discovery, helping to close the sale on site after ChatGPT ads or responses capture and direct shopper attention.
From the economy to Reform’s role in would-be migrants from France, the under-reporting of small, yet significant events will most likely see Labour get a kicking at the polls tomorrow, writes Ray Snoddy.
Retail media struggles with fragmented, self-reported measurement that is difficult to compare across platforms. It needs to change.