The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this?
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An OECD survey found that the UK has the lowest level of trust in news media. Let that be a warning to Sir Keir Starmer, who needs to encourage and strengthen a plural and independent media sector.
A football-inspired community is seeking to dismantle the stigma around vulnerability for men and foster a sense of belonging that can lead to open conversations.
With the rising costs of living and commuting, employers should look at benefits such as travel assistance and flexible work schedules if they want to retain their talent.
Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief.
Euro 2024 has reminded us of TV’s storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.
Dynamic creative optimisation’s many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that.
Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.
Cannes Lions 2024 marked a turning point in how brands, agencies and industry bodies view the importance of quality journalism and why advertisers need to support it. But we can do more.
As Labour kicks off a new era, some major media developments are also under way: the sale of the Telegraph, the future of the BBC under a new culture secretary and the departure of two heavyweight political commentators.