More Outdoor articles

As it consolidates its offering in the OOH market, Global has this week signed an advertising deal with Nexus, operator of the Tyne and Wear Metro, following a competitive tender pitch.

Out-of-home specialist Posterscope has hired Claire Kimber as group innovation director, a newly created role.

The first quarter of 2019 saw UK advertising expenditure climb 4.2% year-on-year (YoY) to a total of £6bn.

Although traditional OOH will always remain a part of the landscape, advertisers must ensure they know the new opportunities that programmatic, digital OOH brings, writes Sue Hunt.

OOH specialist agency Posterscope has appointed Ben Milne as managing director of its international division, PSI.

Inspired by a challenge from Dominic Mills, Route’s Euan MacKay outlines how Mary Meeker could create a size-based scale factor to improve her time/money analyses

In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here’s why, and what the industry said in response.

From the demise of classic billboards, to funding for Outsmart, Nationwide’s Chris Ladd voices client concerns about the future of outdoor advertising.

Phil Hall, chief commercial strategy officer of MediaCom, joins as co-managing director UK – to work alongside newly promoted co-MD Steve George.

The UK’s largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to Co-CEO in April 2019.