More Outdoor articles

Following last year’s shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.

In his new role, Woodward will be based in Posterscope’s London offices and will report into global president Stephen Whyte.

The largest ever consumer survey to take place in UK airports reveals some fascinating insights, writes Primesight’s Steve Bernard.

Led By Donkeys’ outdoor campaign has shown the professionals a thing or two about reach and effectiveness, writes Raymond Snoddy.

The CMA launched an inquiry in February this year to establish whether the deal was anti-competitive. With the acquisition now given the go-ahead, Global has become one of the UK’s largest players in out-of-home, second to JCDecaux.

Out-of-home specialist agency Posterscope has promoted Nick Halas and Russell Smither to senior global positions, both effective immediately.

According to the first of Zenith’s Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.

Should we pause to consider whether the decline of the humble billboard is actually good for advertisers? Primesight, Exterion, ISBA and Kinetic look at the problem.

As digital out-of-home screens steal the limelight, what’s to become of the humble billboard, asks Stuart Taylor – and what does it mean for advertisers?

Wavemaker UK, Channel 4, BVA BDRC and Newsworks were amongst the winners of the fifth annual awards from Mediatel.