More Outdoor articles

The upcoming US presidential elections, Rio Olympics and Paralympics and the UEFA EURO 2016 are set to help global adspend reach US$538 billion this year, according to Carat’s latest ad expenditure forecast.

Exterion Media has beaten JCDecaux to win Transport for London’s (TfL) advertising network contract – estimated to be worth around £150m a year.

It’s time to challenge the idea that out-of-home does not perform well, writes Outsmart’s Tim Lumb.

Posterscope’s Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home.

Tech challengers want a slice of the traditional broadcast pie, but they don’t appear to want to play by the same rules when it comes to the audience measurement, warns the IPA’s research director.

The panel – dubbed MyLondon – is run by ResearchBods and allows clients to ask Londoners questions via a website or a dedicated app and receive feedback “within hours”.

Crimtan has signed a multi-year partnership deal with out-of-home specialists Primesight to “amplify” OOH campaigns with location-based digital display ads.

Set to launch this autumn, ‘The One’ will host two high definition screens located next to Hyde Park – positioned at either end of the Piccadilly Underpass in Knightsbridge.

News UK picks up three awards, including the Grand Prix, as the BBC, DCM, Weve, ZenithOptimedia, ITV, MEC and MTM are all crowned category winners.

The 15-year contract had previously been held by Clear Channel, but was awarded following a competitive tender process and includes the ad operations for 80 new bus shelters.