The proliferation of digital out-of-home screens (DOOH) has helped drive weekly digital impacts to 1.1bn across the UK, according to new figures from Route.
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FEPE International, the global body for the out of home (OOH) industry, is set to rebrand as the World Out of Home Organization.
Following last year’s shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.
In his new role, Woodward will be based in Posterscope’s London offices and will report into global president Stephen Whyte.
The largest ever consumer survey to take place in UK airports reveals some fascinating insights, writes Primesight’s Steve Bernard.
Led By Donkeys’ outdoor campaign has shown the professionals a thing or two about reach and effectiveness, writes Raymond Snoddy.
The CMA launched an inquiry in February this year to establish whether the deal was anti-competitive. With the acquisition now given the go-ahead, Global has become one of the UK’s largest players in out-of-home, second to JCDecaux.
Out-of-home specialist agency Posterscope has promoted Nick Halas and Russell Smither to senior global positions, both effective immediately.
According to the first of Zenith’s Advertising Expenditure Forecasts this year, total global adspend is now expected to grow 4.7% in 2019 to reach $623bn, a 0.7 percentage point (pp) upgrade.
Should we pause to consider whether the decline of the humble billboard is actually good for advertisers? Primesight, Exterion, ISBA and Kinetic look at the problem.