Diageo is reaching out to gin drinkers in a new way this summer, having launched an out-of-home campaign that serves digital ads based on the current weather.
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LDN Drive – due to launch in London this October – will be the capital’s largest 48-sheet network, capable of reaching up to 4 million Londoners in 29 boroughs.
Recent claims that there are no means of measuring out-of-home ads is plainly untrue, writes Route Research’s Euan Mackay.
Independent out-of-home (OOH) agency Talon has hired Josko Grljevic as its new chief transformation officer.
JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.
It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
Rapport’s Paul Sambrook tells Infectious Media programmatic definitely isn’t the only buying and selling methodology fit for a digital age.
Dominic Murray examines the findings of a new study that asked younger people what they thought about the digital screens in the environment around them.
Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
Route’s Euan Mackay explores the purpose and place of digital out-of-home in the marketing mix.