More Outdoor articles

Unwanted Christmas presents + consumer psychology = fascinating insights about poster creative. By ZenithOptimedia’s Richard Shotton.

Nigel Fung, David Peters and Dan Sharp have been promoted to senior sales positions.

UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.

State-of-the-art kiosks will replace existing phone boxes from July.

In the first of Mediatel’s two prediction specials, Sky Media, Outsmart, DataXu, Mindshare, ZenithOptimedia and AdRoll reflect on the year gone by – and offer their thoughts on what 2016 will have in store.

Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.

While most likely considered a hindrance for the general population, the increase in the average time it takes to get to work is great news for mobile and out-of-home, writes Route’s James Whitmore.

The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.

New and widely respected names from across the industry join the line up after last year’s inaugural ceremony.

Outsmart will now act as the first port of call for advertisers, planners and creative types to maximise the performance of out-of-home.