The platform will initially reach 175 million consumers each month across 23 countries on five continents – creating the largest network of its kind.
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The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight’s Lee Anderson
Out-of-home media do not audit comfortably says Route’s James Whitmore – so he’d like to suggest a staging post to help the sector overcome some inherent problems. The first step is to imagine our solar system…