More Outdoor articles

The campaign for Ford’s latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.

Mungo Knott, the current marketing and insight director, has been appointed to the newly-created role of director of insight and innovation.

The seven-year contract is the single biggest roadside agreement in the UK and gives Primesight the exclusive rights to develop advertising panels on roadside-facing railway land across the country.

The news follows FirstGroup, and its partners MTR, winning the contract to operate the South Western rail franchise.

Media owners need to leave their own orbits and start standardising formats if digital OOH is to achieve its full potential, writes Talon’s Richard Simkins.

The new InLinkUK kiosks, created via a partnership with BT, Primesight and Intersection, will provide free Wi-Fi, calls and phone charging services – all funded by the incorporated digital advertising.

For a legacy medium like out-of-home, there are a number of crucial factors to consider when gearing up for an automated future, writes Posterscope’s Glen Wilson.

Out of home advertising was not a significant feature of the general election, but given the critical importance of communicating core messages to a broad electorate, was this a mistake? By Nick Mawditt and Mungo Knott.

Bitposter has announced partnerships with out-of-home moving media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media.

Dynamic Scheduling will allow clients to compare millions of locations and their hourly audiences to identify the optimum scheduling of content.