Out of home advertising was not a significant feature of the general election, but given the critical importance of communicating core messages to a broad electorate, was this a mistake? By Nick Mawditt and Mungo Knott.
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Bitposter has announced partnerships with out-of-home moving media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media.
Dynamic Scheduling will allow clients to compare millions of locations and their hourly audiences to identify the optimum scheduling of content.
Newsworks picked up three awards as ITV, MTM, Trinity Mirror Solutions, BBC World Service, MEC UK, Metro and MailOnline are all crowned category winners.
The move will bring together all major out-of-home media owners in the UK for the first time.
Primesight’s business director James Power has been promoted to the newly-created role of head of sales.
The partnership will provide buyers with an additional front-end interface which JCDecaux says will enable it to to deliver automation at scale.
King Out of Home, the independent outdoor media company, has today announced a rebrand to Maximus.
Barclays’ Josko Grljevic begins the newly-created role in February.
In the second of two parts, media leaders reflect on the year gone by – and offer their thoughts on what 2017 will have in store.