Set to launch this autumn, ‘The One’ will host two high definition screens located next to Hyde Park – positioned at either end of the Piccadilly Underpass in Knightsbridge.
More Outdoor articles
News UK picks up three awards, including the Grand Prix, as the BBC, DCM, Weve, ZenithOptimedia, ITV, MEC and MTM are all crowned category winners.
The 15-year contract had previously been held by Clear Channel, but was awarded following a competitive tender process and includes the ad operations for 80 new bus shelters.
Unwanted Christmas presents + consumer psychology = fascinating insights about poster creative. By ZenithOptimedia’s Richard Shotton.
Nigel Fung, David Peters and Dan Sharp have been promoted to senior sales positions.
UK advertising expenditure grew 6.8% year-on-year in the third quarter of 2015 to reach £4,646 million – the strongest third quarter on record.
State-of-the-art kiosks will replace existing phone boxes from July.
In the first of Mediatel’s two prediction specials, Sky Media, Outsmart, DataXu, Mindshare, ZenithOptimedia and AdRoll reflect on the year gone by – and offer their thoughts on what 2016 will have in store.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
While most likely considered a hindrance for the general population, the increase in the average time it takes to get to work is great news for mobile and out-of-home, writes Route’s James Whitmore.