It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
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Rapport’s Paul Sambrook tells Infectious Media programmatic definitely isn’t the only buying and selling methodology fit for a digital age.
Dominic Murray examines the findings of a new study that asked younger people what they thought about the digital screens in the environment around them.
Innovators working in the media research community were celebrating on Wednesday (28 February) at the 2018 Media Research Awards, hosted by Mediatel in partnership Future Thinking.
Route’s Euan Mackay explores the purpose and place of digital out-of-home in the marketing mix.
The out-of-home sector headed indoors this week to debate its future, and there was a sense of positive change in the air.
The report, compiled by industry analyst Peter Field and commissioned by Rapport in association with the IPA, investigates the performance of campaigns investing at least 15 percent of their budgets on OOH.
Speaking at Mediatel’s inaugural Out-of-Home Summit on Tuesday, Simon Valcarcel said no other channels give O2 the same scale, fame and high awareness that OOH and TV do
Primesight’s CEO Naren Patel, Talon Outdoor’s managing partner Adrian Skelton and JCDecaux’s marketing director David McEvoy share their top priorities for 2018 at Mediatel’s inaugural Out-of-Home Summit.
Ahead of Mediatel’s Out-of-Home Summit this week, Primesight’s James Power looks at how brands can use location data to unlock the true potential of digital OOH.