Station face-lifts, pop-up malls and grocery delivery lockers across all zones will be commonplace over the next 24 months says TfL’s retail development lead.
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Without the benefit of an editorial hook, out-of-home has always had to work harder to demonstrate that people actually look at the ads, writes Route’s James Whitmore – so can new technology help us address the problem?
What can marketers do to make outdoor campaigns more memorable and impactful? Richard Simkins, innovations director at Talon, has some striking answers as he examines the best ways to challenge the status quo.
By 2020, what is now being described as the “fifth screen” in the digital mix, is expected to play a much larger role for the world’s oldest ad format.
Out-of-home research body, Route, has announced that data for supermarkets has been added to its survey as the organisation signs up two Group M agencies.
The platform will initially reach 175 million consumers each month across 23 countries on five continents – creating the largest network of its kind.
Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies – and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the ‘tired uncle’ look of Internet Explorer.
The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK’s CEO, Stuart Taylor.
James Whitmore, managing director of Route, warns of the danger of combining complex data.
We’re obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents – but new technology and data is destined to change everything.