More Outdoor articles

From dynamic digital creative to the powerful use of data, Google could accelerate the UK’s out-of-home sector, writes Emily Coe.

The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m.

JCDecaux UK has appointed Arianne Riddell as sales director of its airport advertising company, JCDecaux Airport.

Google may be in the process of entering the out-of-home (OOH) programmatic advertising space in Germany, with plans to later expand to the US and UK – industry experts weigh in.

Exterion Media has announced the appointment of Steve Hawker as its new UK Marketing Director.

Diageo is reaching out to gin drinkers in a new way this summer, having launched an out-of-home campaign that serves digital ads based on the current weather.

LDN Drive – due to launch in London this October – will be the capital’s largest 48-sheet network, capable of reaching up to 4 million Londoners in 29 boroughs.

Recent claims that there are no means of measuring out-of-home ads is plainly untrue, writes Route Research’s Euan Mackay.

Independent out-of-home (OOH) agency Talon has hired Josko Grljevic as its new chief transformation officer.

JCDecaux said the purpose of the system is to grow OOH advertising spend globally by providing automation and programmatic trading for media sellers and buyers.