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New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.

Meta claims it’s ‘business as usual’, so will the ad industry hold its nose or will it act on the moral and business cases that question social media?

With the help of AI, people will be able to interact with a wider range of content with their remote, voice, motion gestures, game controllers or phones, and get the big-screen experience.

Agencies must rethink the very foundations of how they work by becoming trusted advisors that can simplify complex technologies and turn them into actionable strategies for brands.

The latest AA/Warc Expenditure Report found strong overall growth in the UK ad market, but TV notably suffered a decline despite growth in BVOD.

Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance and sustainability silos.

The esports ad sales chief on innovating for brands, embracing the sphere of influence and effective relationship-building.

A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.

CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.

Reduced engagement, content saturation and platform safety are just some of the concerns facing paid social. How can brands stand out?