More Advertising articles

Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?

Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.

Our research has found that young news readers are not interested in the same news stories as we in adland are. Advertisers need to remember this if they want to grab their attention. 

Epidemic Sound wanted to establish itself within London creative communities, and turned to the Outernet and OOH to gain targeted trust among artists.

The OOH JIC will utilise AI to produce a comprehensive synthetic dataset and build a new API and data tool for users.

When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.

Public trust in advertising rose again and has increased nine percentage points since 2022, according to the latest survey from the AA and Credos.

Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.

Inclusion within a company’s internal culture directly shapes its output. When agencies and brands prioritise DEI internally, it translates into authentic and representative campaigns. 

Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.