Welcome to the Brief, The Media Leader’s round-up of media news.
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The board features the likes of Google, Meta, WPP, TikTok and Mail Metro Media and signals a push to address digital measurement challenges.
Steve King, ex-CEO of Publicis Media discussed what he believes incoming talent to the industry should be focusing on.
The industry trade body has created a thought-leadership platform to help ad agencies navigate practical AI deployment.
Analysis: The concept of podcast “shows” is continuing to accelerate with the UK’s largest independent podcast producer, Goalhanger reaching 250k subscribers and Netflix announcing its own exclusive video podcast.
Analysis: OpenAI has taken on a huge amount of debt to make its AI future a potential reality. An advertising model is needed to drive increased revenue, but are advertisers interested?
Co-CEO of Smartclip joined The Media Leader for an exclusive interview to discuss what’s next in TV.
Welcome to the Brief, The Media Leader’s round-up of media news.
A study developed by Podscribe and Oxford Road measures the relative strengths and weaknesses of “pure audio” vs YouTube “simulcast” podcasts finding the latter’s impressions are less valuable and can’t be deemed as fungible despite industry standard.
The Observer’s new commercial chief speaks about why he’s prioritising a “luxury” experience for clients, and the effort to diversify the title’s fledgling product offering.