The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”
Showing 121-130 of 54,998
More Industry News articles
ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.
Speaking at an IAB UK event on 28 July, the panellists said that brands and agencies need to be upskilled on programmatic for the channel to continue to grow.
When charging their EV or waiting to collect kids from football, will drivers use in-car connected TV systems or get out their phones instead? TV software vendor 3SS is convinced it is the former, based on early user data.
Liberty Global’s director of entertainment platforms highlights the importance of a strong FinOps function.
In the second of a three-part mini-series on the future of podcasting, The Media Leader asked industry leaders whether measurement remains a barrier to growth and what AI means for the medium’s next chapter.
Losses were concentrated among a minority of surveyed publishers that are most exposed to the coming ‘Google Zero’.
Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.
The Alliance of Measurement in Podcasting (AMP) released the AMP Accords whitepaper on 23 July, and defines a podcast as a medium that “works with your eyes closed”.
Digital environments with lower ad loads drive more attention and improve brand recall and purchase intent, a new study by Lumen Research, Mail Metro Media and Havas Media Network found.