More Opinion articles

‘Truth decay’ is irreversible and we have to learn to deal with it. Advertisers, whose money funds the lion’s share of commercial media, can do a lot more. 

Researchers have shown how to reach sustained and profitable growth by making ‘adjacency moves’. What can media companies learn during this time of change?

How can we design hybrid working to better achieve that elusive work-life balance?

King Charles’ track record as Prince of Wales suggests there may be a sympathetic ear for the BBC in the new regime at Buckingham Palace.

During today and the days to come, we should simply celebrate how lucky we are to have had a leader that served all of us with dignity, grace and dedication.

Radiocentre’s Lucy Barrett reveals what can be expected at the Tuning In, from Mel C, sneak previews of research, attention in radio to innovative campaigns.

We are spending too little time and resource preventing message fragmentation across the long run.

The downturn is an opportunity for the advertising industry to align more closely with clients’ business objectives.

The papers which deified Johnson and blithely ignored his faults, foibles and failures will now devote endless efforts to pump up a winning persona for Prime Minister Liz Truss.

We could go further and offer the industry more with an industry-wide consultation and the involvement of walled garden streamers alongside Origin, argues Justin Sampson, BARB CEO.