Good-Loop’s head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.
Showing 1191-1200 of 5,745
More Opinion articles
Sky’s group lead of anti-piracy advertising argues that we have the technology to identify sites engaged in illegal activity but there are two things that are holding us back: money and accountability.
It is only through the power of experience that we really understand and develop the true craft of media planning, writes OMD UK’s head of planning.
100% Media 0% Nonsense: Does Cannes still matter as a beacon of creative inspiration and collaboration, or it it just the biggest media and tech get-together in the world, asks the editor.
Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.
Mediatel Connected’s head of research Anne Tucker takes a look at the broadcaster VOD market in the UK and the impact the recent rebrands have had on ITV and Channel 4.
What do boxing and online advertising have in common? Chris Ladd explains after more than 20 years working client side.
The design of Route’s currency for out-of-home presents an important challenge for cross-media measurement.
This year’s winning entry was determined to distribute an idea effectively, rather than allocate a media budget efficiently, writes Laurence Green.
As CNN CEO Chris Licht is summarily ejected from his post, Stephen Arnell reflects on strategic failures at parent company Warner Bros Discovery and lessons for UK broadcasters.