More Opinion articles

There’s a big difference between being relevant to people and personalizing your communication, writes SocialChain’s group strategy director.

If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.

ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.

Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated. 

We must focus on people, partnering wisely, and let our communication goals guide our channel choice.

Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.

Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.

The BBC is encumbered by scandals over Israel-Gaza war coverage and scathing criticism from Conservatives. Can it endure another 15 months?

Regional news media has a large audience, is trusted, and is effective. So why does the Government still spend nearly six times more with the tech platforms, asks the NMA’s vice-chair.

Just as the advertising sector seems to doubt its ability to make impact, there are creative activists harnessing those very skills to create a counternarrative.