More Opinion articles

Does the creative or the media platform drive and hold your attention, asks Karen Nelson-Field in her latest Attention Revolution column.

Brands do not need to own every moment and it is time for them to pick their battles.

Let’s hope our media industry can do better than our political masters when it comes to cracking hybrid working, writes the editor.

Musk’s belief in freedom of speech and self-promotion over a traditional ad model could be a double-edged sword.

BARB’s Justin Sampson calls for the participation of online streamers in the next stage of development for the UK’s TV audience measurement body..

Yes, we need to prepare for the worst case scenario, but there is a positive future for C4 that is not beyond the realms of possibility, writes David Price.

Whether they knew it or not, the crowds were treated to a non-stop showcase of all things environmental, social and governance.

It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?

Caution advised as ITV and others enter ‘Web3’, the metaverse and the NFT market.

The only thing that will get Rupert Murdoch’s attention is if the advertisers no longer turn up.