More Opinion articles

Commercial TV operators could explore mergers, changing their business model or expanding into other activities, but those all pose challenges. Diversifying core capabilities might be the best answer yet. 

The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.

Tabloids’ influence may be waning, but their ability to create a sophisticated political plot remains. Expect more this year. 

Media trading currencies remain crude in an era that demands sophistication. TV can lead the push to change this amid the abundance of data and research available.

Networking opens doors to opportunities, collaborations and career advancement, but it doesn’t need to have the cringe factor. 

That hollow feeling from being made redundant will fade. Here’s how to approach the immediate aftermath to get the very best out of the situation.

The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.

Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.

Understanding the environmental impact of both print and digital advertising is crucial for brands to make sustainable choices that benefit consumers and society. 

Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard.