More Opinion articles

NABS Trustee Amanda Pitt shares ways media and advertising companies can build more inclusive cultures to better support their employees’ mental health.

Fascinated by the idea of a booze-free or mindful drinking Cannes Lions? Whether you consider yourself a sober curious, mindful drinker or sober lush, this is for you. 

Anna Sampson explains why cross-functional skills are not only important for employees’ “squiggly careers” but for companies to retain diverse talent.

At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.

As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.

Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.

Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.

Audiotrack’s Chontal Angus explains how digital audio can learn from video to address its measurement problem.

As Mental Health Awareness Week gets underway, there’s no better time for our industry’s leaders to make one simple commitment that’s proven to improve mental wellbeing in the workplace. 

When we skip from trend to trend, we impede our ability to fully exploit new technology. Our collective short-termism must be replaced by a greater focus on iteration.