More Opinion articles

Brands need to go back to their core utility to find their higher purpose or risk becoming irrelevant.

The marketing generalist is in high demand as SMEs and start-ups rebuild their marketing and communications function

Inflation is partly to blame, but so is the limited appeal of generously-budgeted dramas aimed at small part of the global market.

With conversations about the menopause rising up the agenda, we need to work harder to recognise the value that midlife women bring to businesses.

Attention science tells us that attention is for selection for action: it’s about keeping us alive, writes Mike Follett.

Covid seems to be the crisis our media is determined to ignore, writes Raymond Snoddy.

Should you incorporate QR codes in to your campaigns? Ben Hope looks at the good, the bad and the ugly with QR codes in OOH campaigns. 

Testing shouldn’t be a ‘nice-to-have’ — it should be an intrinsic part of your media plans with protected time and investment.

Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.

We are being treated like children over climate change. Is 41-degrees enough to change attitudes in media and culture, asks the editor.